Exportable files for easy reading, analysis and sharing. US Automotive Digital Ad Spending 2020. The shift to programmatic trading will further accelerate this year, but certain methods…. Shifting consumer behavior toward digital banking services and heightened interest in personal finance has given financial services companies good reasons to continue advertising. Prior to the coronavirus, we expected US mobile ad spend to grow 20.7% to $105.34 billion in 2020, which would mean that mobile ad spend would account for more than two thirds (68.1%) of digital ad spend. Chart. US retail digital ad spending will increase by 3.1% this year, to $28.23 billion. Report. KEY STAT: US digital ad spending will inch up by less than 2% this year because of the economic dislocation caused by the coronavirus pandemic, though we expect robust growth to resume in 2021. eMarketer is working on an updated forecast of US digital ad spending for June. 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The pandemic's impact on customer experience, the best US loyalty programs, and Gen Z's recovery ... Industry Voices: Spotlight on Danone’s Sonika Patel, Media companies shifting sports rights to digital could be a positive for marketers, The Weekly Listen: Twitter's 'Super Follows,' what annoys online shoppers, and Paramount+'s launch, Publisher Ad Monetization After the Third-Party Cookie, US Holiday 2020 Review and Holiday 2021 Preview, Ad Measurement and Revenue Attribution 2021, The wonderful world of free ad-supported video, Working on your mid-funnel (mid-range) game, Peloton apparel, and D2C packaged food sales. LATIN AMERICA DIGITAL AD SPENDING UPDATE Q2 2020: ADVERTISERS PIVOT TOWARD DIGITAL AMID MARKET VOLATILITY ©2020 EMARKETER INC. ALL RIGHTS RESERVED 2 LATIN AMERICA DIGITAL AD SPENDING UPDATE Q2 2020: ADVERTISERS PIVOT TOWARD DIGITAL AMID MARKET VOLATILITY Latin America is no stranger to turbulent market activity, but the … See All. How does retail compare with other industries? The coronavirus pandemic has pushed UK ad spending into negative territory in 2020. In a difficult year for retail sales overall, the US retail industry will remain the largest spender on digital advertising among all verticals, despite a huge deceleration in growth. Video has been a high-growth area of digital advertising for years, and spending was up enough in January and February to amount to a double-digit increase for … Financial Services Industry Digital Ad Spending in the US, 2017-2021 (billions, % change and % of total digital ad spending), Digital Ad Spending Growth in the US, by Industry, 2017-2021 (% change), Digital Ad Spending Share in the US, by Industry, 2017-2021 (% of total), US Adults Using Digital Banking and Digital Payments During the Coronavirus Pandemic, by Income, April 2020 (% of respondents in each group), Digital Video Ad Performance Metrics in North America: Impression Share, by Device, Q1 2019-Q1 2020 (% of total impressions served by Extreme Reach), Financial Services Industry Digital Ad Spending in the US, by Device, 2017-2021 (billions), Mobile Ad Spending in the US, by Industry, 2020, Desktop Ad Spending in the US, by Industry, 2020, Financial Services Industry Digital Ad Spending in the US, by Format, 2020, Coronavirus Impact: Search Volume Growth Worldwide, by Category, Feb-April 2020 (% change vs. prior month), Betterment takes over Wealthsimple’s US client book amid market saturation. Retail will remain the largest digital ad spending vertical. The Weekly Listen: Did the Super Bowl deliver, are podcasts and social media blurring together, and ... Twitter without Trump, Biden's TikTok position, and Shopify's 'Shop Pay' on Facebook, The Ad Platform: What TV measurement still needs, Financial Services Digital Ad Spending Outlook. Which digital ad format will see the most spending? US Automotive Digital Ad Spending 2020. Our previous US digital ad spending forecast completed on March 6, 2020, called for a 26.2% increase in digital video ad spending for the full year. But still, challenges remain, including fragmented inventory, ad fraud … Chart. Q3 2020 Digital Video Trends Report. Exportable files for easy reading, analysis and sharing. With economic uncertainty hastening digital banking adoption and placing greater importance on personal finance among consumers, advertisers want to capitalize on that interest. We estimate that travel will account for just 2.4% of US digital ad spending, down from 4.2% in 2019. Digital Ad Spending, US. Digital ad spend is pegged to rise to $9.03bn. eMarketer is working on an updated forecast of US digital ad spending for June. The venues listed are broadcast TV/radio, cable TV, and digital … However, search will also grow 9.1% to $9.01 billion. eMarketer estimates US digital media ad spending will top $72 billion in 2016, vs. $71.29 billion for TV . Forecasts . Performance Metrics. Senior Vice President, Client Partnerships, Senior Vice President and Executive Director, Media, Senior Vice President and Executive Director, Integrated Media, General Manager, Cross-Channel Strategic Solutions, Senior Vice President and Head of Investment, Senior Vice President and General Manager, President, Audience, Acquisition and Management, Executive Vice President, Media Services and Operations. While worldwide digital ad spending will achieve a modest 2.4% growth this year, it’s expected to bounce back with a growth of 17% in 2021. More On: Digital Ad Spending. US Telecom, Computing Products and Consumer Electronics Digital Ad Spending ... Germany Digital Ad Spending by Industry 2020. New research from eMarketer shows that it’s up 22.6% this year. Senior Vice President, Client Partnerships, Senior Vice President and Executive Director, Media, Senior Vice President and Executive Director, Integrated Media, General Manager, Cross-Channel Strategic Solutions, Senior Vice President and Head of Investment, President, Audience, Acquisition and Management, Executive Vice President, Media Services and Operations. eMarketer’s Global Digital Ad Spending Update Q2 2020, released this week, also paints a similar picture. UK programmatic digital display ad spending increased in 2020, despite the incredibly challenging conditions. Display Ad Spending, by Country. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost. Digital Ad Spending, by Industry, US. Marketers' brand safety concerns on social media, Facebook's political content, and Google possibly ... New study indicates retailers are doubling-down on retail media networks | Sponsored Content, Klarna’s explosive growth should put neobanks on high alert, Clubhouse and the Social Audio Movement: The good, the bad, and the others, (More) digital trends for 2021: The future of grocery is digital, Starling doubles down on its UK SMB growth ambitions, Chinese short-video apps race to expand social commerce offerings, Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans, Banking app Step reaches 1M users thanks to its hyper-focus on teens. US Financial Services Digital Ad Spending 2020, US Healthcare and Pharma Digital Ad Spending 2020, US Media and Entertainment Digital Ad Spending 2020. Overall, retail will account for 21.0% of total US digital ad spend. The Livestreaming Landscape 2021. The retail industry is extremely balanced in its approach to digital advertising. However, search will also grow 9.1% to … … For the first time, digital will overtake TV ad spending by the end of the year. Not surprisingly, mobile continues to drive growth within overall digital ad spending. US Financial Services Digital Ad Spending 2020, US Healthcare and Pharma Digital Ad Spending 2020, US Media and Entertainment Digital Ad Spending 2020. Jillian Ryan, eMarketer principal analyst at Insider Intelligence, joins fellow principal analyst Nicole Perrin to discuss why that is, and what the future holds for in-person events. View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost. US advertisers increased their Q1 video ad spending by between 10.5% and 17.0%. By early October, after Amazon reported rapid growth in Q1 and Q2 despite the disruptions of the spring, we revised our expectation upward to 41.0% growth this year. Reliable data in simple displays for presentations and quick decision making. The Weekly Listen: Did the Super Bowl deliver, are podcasts and social media blurring together, and ... Twitter without Trump, Biden's TikTok position, and Shopify's 'Shop Pay' on Facebook, The Ad Platform: What TV measurement still needs. “The assumption is … Decline of the duopoly. Spend on display advertising will grow 10.8% this year, reaching $9.94 billion. WHAT’S IN THIS REPORT? US Healthcare and Pharma Digital Ad Spending 2020. Instead of increasing about 11% to $121.3 billion, ad spending in China will grow 8.4% to $113.7 billion this year, eMarketer said in the revised forecast. That dire prediction included 5.5% growth in spending on display ads. How has the coronavirus changed our outlook? A new forecast from eMarketer says the U.S. healthcare and pharmaceutical industry will spend $9.53 billion on digital advertising in 2020 — an increase of 14.2% over 2019.. That’s a faster pace of growth than any other industry, with the lone exception of computing products and consumer electronics, which is expected to increase by 18% this year. It includes a comprehensive overview of total digital ad spending, as well as estimates by channel, device and format, and how the coronavirus pandemic has affected these figures. However, digital ad spend will grow marginally, by 0.3%, fueled by the impressive performance of video ad spending—up 15.0% this year. This is slightly faster growth than US digital ad spending overall, which will shrink to just 1.7% amid the coronavirus disruption. Mobile is king, but retail still overindexes on desktop/laptop ad spending compared with other industries. US AD SPENDING: EMARKETER’S UPDATED ESTIMATES AND FORECAST FOR 2015–2020 2016 will be a watershed year for digital media in the US. Amazon will now earn more than 10% of US digital ad spending in 2020. KEY STAT: Digital ad spending in the US financial services industry will grow 9.7% this year to $19.62 billion. Forecasts . Advertisers in the industry continue to heavily rely on mobile, while display and search ad spending have also increased, as the pandemic places an emphasis on performance and brand marketing. Forecasting analyst Eric Haggstrom and principal analyst Andrew Lipsman join host Nicole Perrin to talk about some of the big questions we're asking about connected TV, performance advertisers and digital ad … Reliable data in simple displays for presentations and quick decision making. See All. The €1.77 billion ($1.98 billion) that the industry will spend on digital ads in 2020 is more than double what the next-biggest spender, financial services, will lay out. Spend on display advertising will grow 10.8% this year, reaching $9.94 billion. What’s driving overall financial services ad spending growth? Advertiser investment in connected TV (CTV) is ramping up quickly as more inventory becomes available, with YouTube, Hulu and Roku dominating the landscape. Social Network Ad Spending, US. Report. US Media and Entertainment Digital Ad Spending 2020. Banks and credit card issuers have consistently increased their ad spending annually, and that trend will continue this year despite the pandemic. Digital will account for 71.7% of total ad spend in 2020, and that proportion will reach 75.6% by 2024. Retail has long been the biggest digital ad spender. Prior to the outbreak of the pandemic and subsequent decline in economic activity, we had forecast another strong year for digital retail ad spending, with 16.9% expected growth and spending above $33 billion. Though it holds a smaller portion of the pie, Amazon's ad business accounted for $10.32 billion in revenue last year and eMarketer expects it will grow to $12.75 billion in 2020. This is slightly faster growth than US digital ad spending overall, which will shrink to just 1.7% amid the coronavirus disruption. The revised estimate was mostly based on the effects of the illness on ad spending in China, per the researcher. Retailers will spend 47.9% of their budgets on display ads and 47.5% on search ads. See All. This substantial increase in ad spend is good news for publishers and ad platforms. Despite all the challenges of 2020, B2B digital advertising is doing great. Article. This report includes our annual breakdown of US retail digital ad spending. Within digital, video ad spending will be the fastest-growing format this year, at 15.0%. See More. Coronavirus: Emarketer lowers global ad spend projections for 2020 The revised model assumes business will bounce back in the second-half of the year -- and that the Summer Olympics will go on. US Retail Ecommerce Sales Share, by Device, Q1 2020 (% of total), Retail Industry Mobile Ad Spending in the US, 2017-2021 (billions and % change), Retail Industry Digital Ad Spending in the US, by Format, 2020 (billions, % change and % of total), Retail Industry Search Ad Spending in the US, 2017-2021 (billions and % change). Within display, retailers will spend 48.4% on video ads. See All. US B2B digital ad spending in 2020 will grow 22.6% year over year amid the coronavirus pandemic. It includes a comprehensive overview of total digital ad spending, as well as estimates by channel, device and format and the pandemic’s impact on these figures. Performance Metrics. We anticipate that financial services will make up 14.6% of total digital ad spending in 2020 and fall slightly to 14.4% in 2021. Next year’s growth will rebound to 25.7%. In the UK programmatic landscape, private marketplaces prosper and open exchanges stall. Mobile Ad Spending, US. Growth is being fueled by ads related to COVID-19, including public service announcements, medical supplies and telemedicine. US Telecom, Computing Products and Consumer Electronics Digital Ad Spending ... Germany Digital Ad Spending by Industry 2020. Both of these figures far and away lead their respective packs, and for desktop/laptop spending, retail nearly doubles the next-closest industry. US retail digital ad spending will increase by 3.1% this year, to $28.23 billion. At the beginning of March, we had forecast 32.5% growth in Amazon’s net US digital ad revenues this year. Report. Retail Industry Digital Ad Spending in the US, 2017-2021 (billions, % change and % of total digital ad spending), Digital Ad Spending in the US, by Industry, 2017-2021 (billions), Digital Ad Spending Share in the US, by Industry, 2017-2021 (% of total), Retail Ecommerce Sales as a Percent of Total Retail Sales in the US, 2018-2022, Desktop Ad Spending in the US, by Industry, 2020, Mobile Ad Spending in the US, by Industry, 2020, Share of Time Spent on Retail Sites Among US Internet Users vs. Report. Spotify podcast listener numbers will surpass Apple’s this year. Meanwhile, eMarketer has increased its projections for digital ad spending since the Q3 forecast. Digital ad spending in the US financial services industry will increase 9.7% this year to $19.62 billion. Leading Programmatic Ad Challenges According to US Digital Media Professionals, 2020 (% of respondents) Digital Display Ad Spending Lost to Fraud Worldwide, 2014-2019 (billions) Digital Ad Spending Lost to Fraud Worldwide, 2018, 2019 & 2023 (billions) Leading Factors that Limit a Greater Share of the Ad Inventory Allocation Toward Programmatic for US Publishers, March 2019 (% of … US Paid media spending will rise by 6.9% in 2016, marking the … Digital ad spending in the US healthcare and pharmaceutical industry will grow by 14.2% to reach $9.53 billion in 2020. Google, US. It will be the second-largest spender on digital advertising, behind only retail. Which ad format is growing the fastest? But digital … Forecasts. Digital Ad Spending, US. How much financial services ad spending is going to mobile? Article. Which platforms are favored for digital retail ads? At that point, eMarketer expected overall digital ad spending to rise just 1.7% in 2020 which, Perrin pointed out, is one-tenth of the previously forecasted growth rate. The retail industry will spend $8.61 billion more on digital ads this year than the next-closest vertical, financial services, and nearly $25 billion more than the lowest-spending industry, travel. This report highlights key changes in our Q2 2020 forecast of US digital ad spending driven by the coronavirus pandemic, including spending on major formats and platforms. How has the coronavirus pandemic changed our outlook? EMarketer lowered its 2020 global ad spend forecast on Thursday, revising estimates down from $712 billion to $691.7 billion due to the coronavirus pandemic’s effect on media and commerce. US PROGRAMMATIC DIGITAL DISPLAY AD SPENDING PRESENTED BY ©2020 EMARKETER INC. ALL RIGHTS RESERVED 2 US PROGRAMMATIC DIGITAL DISPLAY AD SPENDING: CONNECTED TV AD DOLLARS WILL SURPASS DESKTOP BY 2021 The vast majority (83.5%) of US digital display ad dollars are transacted using programmatic technology today. Brand Mentality™ and the future-forward marketing revolution, The Ad Platform: Why interoperability is the future of identity, Drivers of Google's ad business, YouTube shifting to CTV, and digital ad tolerance, Around the World with … Cross-Border Ecommerce: Barriers, leading markets, and marketplaces. We estimate CTV ad spending in the US will reach $10.81 billion by 2021, up from close to $7 billion in 2019. See More. This report breaks down the market factors and … Travel industry digital ad spending will amount to just $3.24 billion, a staggering decline of 41.0% year-over-year (YoY). Insights from industry and company leaders. US Media and Entertainment Digital Ad Spending 2020. Retail will remain the largest digital ad spending vertical. B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Desktop/Laptop Ad Spending, US. Report. This report highlights key changes in our Q2 2020 forecast of US digital ad spending driven by the coronavirus pandemic, including spending on major formats and platforms. Brand Mentality™ and the future-forward marketing revolution, The Ad Platform: Why interoperability is the future of identity, Drivers of Google's ad business, YouTube shifting to CTV, and digital ad tolerance, Around the World with … Cross-Border Ecommerce: Barriers, leading markets, and marketplaces. Retail ad spending on mobile will surpass $18 billion this year, and desktop/laptop spending will reach nearly $10 billion. Video will also account for more than half of all digital display ad spending for the first time. KEY STAT: US digital ad spending will inch up by less than 2% this year because of the economic dislocation caused by the coronavirus pandemic, though we expect robust growth to resume in 2021. Our new numbers suggest roughly $5 billion less in spending than previously anticipated. Mobile ad spending will grow 13.0% to $13.91 billion in 2020, accounting for 70.9% of all digital ad spending in financial services. Auto will drop to third place, as a 25.7% decline brings its digital ad spend to just €775.1 million ($867.9 million). Total digital ad spending will increase 15.4% this year, to $68.82 billion. This chart shows ad spending by political campaigns in the election years of 2014, 2016, 2018, and 2020, broken down by specific venues. Display Ad Spending, Worldwide. What is financial services’ share of total US digital ad spending? View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.